Decoding Whiskey Auctions: From Headline Prices to True Valuations
Record prices make the headlines, but the average hammer price is what tells you what a bottle is actually worth.
Irish whiskey, written by Carl McDermott
Record prices make the headlines, but the average hammer price is what tells you what a bottle is actually worth.
Why do bidders still wait for the last second when proxy bidding does the job for them? It comes down to ego, control and a few well-known cognitive traps.